ORGANISATION (Internship)

Improve the user-friendliness and accessibility of the existing website.

RESEARCH

Survey

The purpose of the survey was to find out if people know about the organization and what they think of the new website.

I mixed questions that were both about customer satisfaction and feedback on the website, this was perhaps a bit scattered but still gave valuable insights.

The goal of the survey was to gain insights into whether there was something that many people reacted to at first sight of the service and the website.

Here are the questions I included in the survey:

1. Do you know the service?
   If yes, have you used the service?
2. How satisfied or dissatisfied are you with the ability to use the service?
3. Can you describe what you think when you look at the image below?
4. Did it take you more or less time to find what you were looking for on the website?
5. How visually appealing do you think the website is? Please describe!
6. Which of the following words would you use to describe the service? Choose the ones you think are right.
7. How easy is it to understand the information on the website?
8. How would you describe the accessibility of the website?
9. How much do you trust the information on the website?
10. Would you recommend the website to your family, friends or colleagues?
11. Do you have any other suggestions for improvement, comments or thoughts about the service?

Accessibility

The mission was changed from focusing on reaching out to young people to focusing more on accessibility for a larger target group.

I researched color blindness, color combinations, easy-to-read fonts and how screen readers are used.

CONCEPT SKETCHES

I produced a wireframe on the home page to illustrate the improved usability. I also focused on improving the text content and making it more user-friendly.

THE RESULT

As the web agency has customer clauses to follow vis-à-vis the customer, I cannot post any customer-specific photos here in the portfolio, but I can show them during a possible interview.

Improvement publisher
Wireframe home page and ux-writing

Clearer purpose and goals
There was confusion about the organization at first glance and it raised questions from those who responded to the survey, such as "Do they want to provide the service or build a large registry?" and "Why is it free and what's the catch?".

The interpretation of the illustration
There were some comments regarding the illustration on the website. More illustrations with different types of representation of people were requested.

Color choice
The colors on the website attracted some comments. They took over the attention from the content of the website.

SOMETHING TO TAKE FORWARD

The next step I would take is to do further tests more targeted at a certain target group with a focus on accessibility.

After the tests, I would work on color choices on the entire website based on WCAG. Many people with color blindness have difficulty distinguishing between green, red and brown, and some users cannot perceive color differences, for example because they are using a monochrome screen or screen reader.

Regarding the text on the website, I would simplify the language and make it more user-friendly and easy to read.

Illustrations with a wider representation of people and creating more interactive illustrations is something I would also develop.

WHAT I HAVE LEARNED

It was difficult to get a handle on this project due to the fact that I had very little information from the client and it was difficult to choose a focus area to work on. There were simply too many question marks for me to answer, so I stuck to the survey and only produced a concept sketch in the form of a wireframe with a focus on clarity.